TONE DEAF

In a comedy, stuff like sex and violence and drugs and kink and crime are tolerated at different levels than they are in dramas and genre. That’s tone. Messing with tone is a lot of fun, you can mash up horror and comedy and get something fun or bitingly dark or satiric, depending on where…

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TONE SHIFT

Radical tone shift is disorienting. If you find your voice halfway through, dedicate a rewrite to making the first half tonally complementary.

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Who’s Your Audience?

Tone + Genre + Story + Universal Message = Target Audience The first thing you decide is what story you want to tell, and the second thing to decide is who you want to tell it to. Really, it will make so many of your choices so much simpler. You can’t please everyone, but you…

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WHO’S YOUR AUDIENCE?

Tone + Genre + Story + Universal Message = Target Audience The first thing you decide is what story you want to tell, and the second thing to decide is who you want to tell it to. Really, it will make so many of your choices so much simpler. You can’t please everyone, but you…

Read more