Who’s Your Audience?

Tone + Genre + Story + Universal Message = Target Audience The first thing you decide is what story you want to tell, and the second thing to decide is who you want to tell it to. Really, it will make so many of your choices so much simpler. You can’t please everyone, but you…

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WHO’S YOUR AUDIENCE?

Tone + Genre + Story + Universal Message = Target Audience The first thing you decide is what story you want to tell, and the second thing to decide is who you want to tell it to. Really, it will make so many of your choices so much simpler. You can’t please everyone, but you…

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IT’S GENRE, NOT DEEP STORY

Genre is the best place for deep story and huge themes. That’s what sci-fi is actually for. Ask Octavia Butler. Action, horror, comedy…those are all playgrounds for big story. Bourne is about individual identity and free will. The whole Marvel universe oozes deep story. The Exorcist is about rejecting evil, Groundhog Day is about becoming…

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